One of our more complicated projects is this large-scale sublimation e-commerce website. The website itself offers a vast range of items in varying categories and complex e-commerce options were needed to continue the businesses great return on investment. Harnessing the power of SEO and a clear UX were vital to the success of this website. Previously this website was stifled by a huge mega menu, outdated layout and a straight to product item journey left users less than inspired to purchase. New retail driven imagery and use of their navy logo colour update the overall look and feel of the website enticing BMS customers to purchase more.