The design ideas behind Mildren Homes is to keep with their current brand identity and tone while bringing a modern and clean feel to their website.
We kept with current brand colours, as we did not want to change the tone of the brand. Instead, we experimented with the layout and negative space to create a modern design which was easy to navigate. We also added easily to access links on the website.
We used large full-width images as headers, they gave a dramatic and impressive feel to the website while not overcomplicating the design. We played around with parallax animation on individual property pages, to add showmanship to each potential home
We also created icon designs for each plot, to give all the pages an identity and an illustrative feel. It helped create texture and variety on the website, while adding detail to the pages.