Open University asked us to create an MBA alumni re-engagement campaign comprising a set of designed emails and a connected website designed with a social login to enable MBA alumni to quickly login and update their information via their LinkedIn accounts.
Peach Loves Digital was engaged to build a website for the Open University as part of their clean-up campaign designed to re-engage with MBA alumni. The site was designed so that people emailed could follow a link to the site, and log in with their LinkedIn details, which would update the Universities contact details. The website and emails incorporated animations designed to engage the site visitor.
Peach managed the entire project including the development of the website and the sending of the HTML emails.