17 tools to help you get ahead with Advertising
We would be lying if we said we did't want you to become a Peach Loves Digital customer. However we understand the right time to onboard with us might not be now, so we have created this post to help you identify the best PPC tools to use whilst your grow your business.
Your brand needs more traffic. An effective PPC marketing strategy can help you achieve this goal by reaching a bigger audience. But to really get results, you need to get just the right amount of traffic. Not too little traffic, not too much that it diminishes the quality of visitors coming to your site. A smart, well-executed PPC campaign requires a great deal of forethought, planning and testing in order to determine how to effectively market your offering and reach your target audience.
Here is a summary of the different ads types and channels that can be used to run your PPC efforts along with a list of super useful PPC technologies that can really help to get ahead:
Different PPC Ad types
Text ads
A text ad is composed of a written copy by the advertiser. Format and character limits are dependant on the PPC platform you are working on. Text ads are most commonly triggered through the Search Network- when users search on Google or Bing for a keyword held within your PPC campaign.
Example text ad
Display ads
Display adverts are the most common type of ad. This is probably the type of advertising you’ve been exposed to the most and will recognise instantly when it pops ¬up in front of you. Sometimes referred to as banner or graphic ads they can be highly targeted or reach a broader audience, but most importantly they have to catch people’s attention right away to get results!
Example text ad
Shopping ads
Shopping ads can be a great option if you have a product to sell or if you have excess inventory that needs to be sold. The truth is, when done right shopping ads can be very profitable. Creating a shopping ad is simple, especially with the new Google Shopping ads. Once you have created your account, it's time to start building your shopping ad campaign. That's what this article will help you do by walking you step-by-step through each process necessary to get up and running quickly.
Major PPC platforms
Google ads
Google Ads (referred to as Google Adwords) has been, for some time now, the most effective paid advertising platform for online businesses. Paid search advertising, specifically with AdWords, can help increase your web site traffic and sales, but only if you know how to use it.
Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is Microsoft's pay per click (PPC) advertising platform. This platform allows advertisers to advertise on Microsoft's search network (Bing.com and Yahoo search properties), as well as on Microsoft's owned and operated properties, such as MSN.
Amazon Advertising
Amazon advertising is the fastest-emerging PPC platform for e-commerce retailers including Amazon sellers. The ability to target specific products allows marketers to optimise campaigns and maximise sales. The self-service nature of Amazon PPC allows marketers to set up campaigns within minutes.
17 PPC Advertising technologies to help you get ahead
We hope this quick run through will be helpful to you whilst you navigate your digital Pay Per Click journey. If you need any support or help please don't hesitate to reach out to one of the friendly team members at Peach Loves Digital. We are here to help, whether a large enterprise or small independent company.
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